A Native American (Osage Nation) and an award-winning researcher, Teresa’s career has always revolved around one thing: decoding what drives people — their behaviors, beliefs, and blind spots — and using that insight to build smarter strategies, stronger messaging, and better systems.

She’s led user research across cultures and borders, shaped messaging for high-stakes narratives, and built initiatives that scale from grassroots to global. Her work often lives behind the scenes — supporting leaders who need clarity, navigating sensitive contexts, or untangling complex systems where trust is hard-won.

Whether she’s deep in a discovery project or helping reimagine how an organization connects with its audiences, Teresa’s approach is grounded, curious, and just disruptive enough to get results.

If you're looking for a strategist who can spot patterns, connect the dots, and surface meaning where others see mess, you just found her.

Teresa Trumbly Lamsam brings a rare blend of investigative curiosity, cultural intelligence, and systems-level thinking to everything she does. She’s worked in newsrooms, universities, nonprofits, embassies — and a few places she can’t talk about.

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Teresa

Rhom Bho Property

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American Indian Cancer Foundation

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Idea

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Indigenous Journalists Association

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Osage News

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Nichq

In between, he spent six years adjudicating on a host of high profile complaints against the UK press, worked on detailed media industry B2B reports, coached some of the world’s leading newsrooms, and lectured at UK Universities on everything from journalism to marketing to ethics.

If there’s anything that links those seemingly random gigs, it’s an addiction to investigating what makes people tick - finding those hidden or obscure motives, and creating editorial products that they’ll love. That fixation isn’t limited by the UK’s borders; as the editorial director of a media company with more than 50 partners around the world, that habit of finding often hidden motives has a multi-cultural dimension.

Mark Payton has worked in an extraordinary variety of consumer media markets, helping create a range of editorially-led products that’s just as bewildering - including an award-winning app for soccer stats addicts, a social media-only network for horse racing fans the world over, and buyers’ guides to everything from cars to personal finance to technology.

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Mark

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Independent Press Standards Organisation

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Haymarket

The Trust Project

FIPP

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Goodwood

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Wild Horse Racing

Over the past 15 years, Pier Paolo has guided media organizations through complex transformations by aligning editorial goals with technical capabilities. At Il Sole 24 Ore's North American bureau, he evolved from reporting on U.S. politics and finance to leading initiatives in CMS design, wire service automation, and workflow optimization — bridging editorial insight with engineering execution. Today, he consults with mission-driven groups including the Indigenous Media Freedom Alliance, helping them implement transparency tools, optimize user experience, and build editorial systems that scale.

Pier Paolo’s strength lies in translating between editorial teams, product managers, and developers — ensuring that technology serves both newsroom needs and audience expectations. His approach is data-informed, collaborative, and deeply grounded in the real-world constraints of content production. Whether developing custom APIs, designing user flows, or rethinking content strategy from the ground up, he brings a strategic lens to every project.

Pier Paolo Bozzano is a specialist in editorial technology and product strategy, with a rare blend of journalism experience and hands-on software development. He led the Content Innovation Lab at Il Sole 24 Ore and served as Product Director for The Trust Project, helping to establish global transparency standards in journalism. His work focuses on designing platforms that streamline newsroom operations, improve publishing workflows and enhance user engagement — always with a sharp eye on editorial integrity and audience impact.

Teresa Trumbly Lamsam Ph.D.

Mark Payton

Pier Paolo Bozzano