Let’s put your plans to the test.
You know the competition’s fierce, but you’re not quite sure how fierce — and every time you plan to find out, distractions or budget constraints stand between you and the insights that would make the difference.
You need a team that listens—and reads the field.
Competitor Analysis
Leverage our 30 years of media, research and product expertise to analyze competitor digital strategies.
Competitor identification and prioritisation
Find direct, indirect and substitutional or aspirational rivals, based on your positioning today and eventual goals.
Comparison criteria refinement
Segmentation of comparison criteria to ensure analysis is focused and actionable.
Competitor data audit
Collect information using primary and secondary sources, focusing on key points including content strategy, product / service offering, marketing visibility and customer feedback / reviews.
Analysis and benchmarking
Identify areas of competitor advantage or vulnerability.
Recommendations
Actionable recommendations based on a thorough understanding of your resources and expectations.
Trend Analysis
Hunt emerging signals across markets and media, decode hidden patterns, and ignite forward-thinking strategies.
Set the strategic radar
Co-define focus areas and time horizons — from quick wins to big-bet opportunities.
Harvest cross-channel signals
Decode hidden patterns
Fuse the hard numbers with the soft context, combining spikes and dips with the stories behind them to uncover real insights.
Spot micro-trends
Surface early-stage shifts: Those under-the-radar currents that become tomorrow’s mainstream.
Ignite growth roadmaps
Deliver scenario blueprints and prioritized actions that turn foresight into growth.
User & Customer Research
We can provide essential, nuanced insights — so you surface hidden needs and build experiences that resonate.
Frame for discovery
Craft research objectives that unearth hidden needs, cultural nuances, and strategic opportunities.
Design for clarity
Co-create scope, sampling, and methods (qualitative, quantitative, or mixed) tailored to your audience, context, and timeline.
Listen with cultural fluency
Tune into language, emotion, and behavior through UX/CX tasks and ethnographic observation.
Illuminate insights
Reveal patterns, unmet needs, and cultural cues shaping behavior and perception.
Translate into action
Deliver persona snapshots, journey maps, friction-point highlights, and prioritized recommendations for tangible outcomes.
Commissioned Investigations
We uncover the facts that help you persuade stakeholders, justify investment or shift strategy with confidence.
Research with diligence
Thoughtful and in-depth, to the highest journalistic and academic standards.
Based on a solid academic grounding
Conducted calling on our pedigree - persistent, diligent, and with open communication throughout the process to ensure it aligns with your aims, and is fully documented.
… and a breadth of market know-how
Use our market knowledge and experience - if we haven’t worked in your industry, we’ve worked in one with strong parallels.
Recent Work
Time Out/Reach
Time Out is growing at a rapid pace around the world, thanks to a groundbreaking licensing model leading to more consumers than ever benefitting from the brand's travel, eating out and entertainment guides.
Our market and competitor research report into the German travel and eating out sectors helped Time Out establish its approach to the market, including trend analysis for both in- and outbound travel along with a detailed audit of the content strategies for the major entertainment sites serving German consumers.
