A Native American (Osage Nation) and an award-winning researcher, Teresa’s career has always revolved around one thing: decoding what drives people — their behaviors, beliefs, and blind spots — and using that insight to build smarter strategies, stronger messaging, and better systems.

She’s led user research across cultures and borders, shaped messaging for high-stakes narratives, and built initiatives that scale from grassroots to global. Her work often lives behind the scenes — supporting leaders who need clarity, navigating sensitive contexts, or untangling complex systems where trust is hard-won.

Whether she’s deep in a discovery project or helping reimagine how an organization connects with its audiences, Teresa’s approach is grounded, curious, and just disruptive enough to get results.

If you're looking for a strategist who can spot patterns, connect the dots, and surface meaning where others see mess, you just found her.

Teresa Trumbly Lamsam brings a rare blend of investigative curiosity, cultural intelligence, and systems-level thinking to everything she does. She’s worked in newsrooms, universities, nonprofits, embassies — and a few places she can’t talk about.

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Teresa

In between, he spent six years adjudicating on a host of high profile complaints against the UK press, worked on detailed media industry B2B reports, coached some of the world’s leading newsrooms, and lectured at UK Universities on everything from journalism to marketing to ethics.

If there’s anything that links those seemingly random gigs, it’s an addiction to investigating what makes people tick - finding those hidden or obscure motives, and creating editorial products that they’ll love. That fixation isn’t limited by the UK’s borders; as the editorial director of a media company with more than 50 partners around the world, that habit of finding often hidden motives has a multi-cultural dimension.

Mark Payton has worked in an extraordinary variety of consumer media markets, helping create a range of editorially-led products that’s just as bewildering - including an award-winning app for soccer stats addicts, a social media-only network for horse racing fans the world over, and buyers’ guides to everything from cars to personal finance to technology.

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Mark

Pier Paolo Bozzano led the Content Innovation Lab at Il Sole 24 Ore and served as Product Director for The Trust Project, an international initiative to raise transparency standards in journalism. His work focuses on the intersection of content, product design, UX and software development, experimenting with new processes and storytelling forms to engage broader audiences.

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